BETEGY RAISES CAPITAL FROM JKR INVESTMENT GROUP
JKR invests in a sports data content production company.
BETEGY RAISES CAPITAL FROM JKR INVESTMENT GROUP
BETEGY, a sports data content production service, has raised a new round of investment capital from JKR Investment Group, to support its ambitious United States expansion plans.
Betegy is an automated content creation system which turns complex sports data into engaging graphics, animations, banners, widgets and texts. Using machine learning algorithms, the service provides betting operators and media companies with analytics and data visualization by generating high-quality, personalized content.
While sports content is hot and exciting, just like any data-driven product, it is fast-moving, thus expensive to visualize.
“We are delighted to extend our portfolio with investment into the industry innovator: Betegy is an excellent example of how a service can help clients amplify their specialists' resources, releasing them from routine production.”- says Alexander Gusev, CEO and Managing Partner of JKR.
“The more there are client segments and geographic regions, the bigger is the hassle of creating compelling content. While most of the companies become BI driven, the volume of personalized visual content grows every day, and this is where Betegy will become an essential partner for many companies.”, -Gusev added.
To help guide its U.S. growth, the company has retained Bill Pascrell, III, Esq., as a supervisory board member. Pascrell, a globally recognized gaming industry attorney, advisor and strategist, is a partner in Princeton Public Affairs Group, Inc., a public policy consulting and advocacy firm. Widely known for his gambling industry expertise and successful advocacy among national and state policymakers, Pascrell represents dozens of clients from around the world including Hard Rock International, Golden Nugget, GVC Holdings, Lottoland, Monmouth Park Race Track, Meadowlands Race Track, PointsBet, PokerStars, Amaya, A Game Above, Hexigames, GiG, and BetMakers.
“Joining Betegy as a new Supervisory Board member provides a great opportunity and responsibility toward a growing U.S client base. Led by Alex Kornilov, CEO & Founder, Betegy has combined cutting-edge technology with a powerhouse management team for a truly global reach. Betegy is a strong and dynamic company that has the tools and leadership to penetrate the U.S. market and to provide unique data content to its growing U.S. clientele.” - Pascrell said.
Founded in 2012, Betegy clients include ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net. With JKR’s financial investment and Pascrell’s management insights, Betegy plans to help U.S media companies, gaming operators and professional sports leagues to gather and display complex data from multiple sources, in fast and easily understood formats.
Alex Kornilov, CEO Betegy explained, “This is a new chapter for Betegy clients as together we change the approach to data-driven content production globally. Our partnership with JKR Investment Group is more than a financial backing of our vision. We gain in-depth industry expertise and access to a wide network, which will accelerate our growth.”
“At the same time,” he added, “Bill Pascrell’s long experience in U.S. and global markets will be invaluable as he helps us to navigate new markets. His experience is vital for Betegy's success in the U.S.”
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