BETEGY RAISES CAPITAL FROM JKR INVESTMENT GROUP
JKR invests in a sports data content production company.
HELLRAISERS REBRANDING
HellRaisers, along with its CS: GO and Dota2 esport teams, have released its rebranding.
The new logo became simple, yet more emotional: giving up the bulky details of an old logo, we are left with a hellish piercing glance.
The sharp shape, tilt of the eyes, and color convey the attitude and character of HellRaisers.
"HellRaisers' fans are not interested in supporting a predictable winner. They are looking for a place where they can feel needed, a group of people like them, the Underdogs. That's how we discovered our mission - to unite the Underdogs, making us a leader of the Underdogs", - Alex Slabukhin, CEO HellRaisers
The rebranding process has lasted 9 months and will continue with a presentation of branded clothes and accessories worn by HellRaisers players at the world esports tournaments.
"It excites us to see our investees evolve and grow. A modern esports fan is looking for more than a team to support. It's about the style, the hype, the attitude. We believe that HellRaisers rebranding protends a new triumph", - Alexander Gusev, CEO JKR
Check out the video to get the feel of the new brand!
