Facilitation of high-returns and fast-paced firms, led by strong teams of experienced, proactive, and organized individuals, in order to build profitable entertainment businesses.
JKR was born with an understanding of the amount of patience and nurturing required to grow businesses from tiny seedlings to thriving trees. How many opportunities are missed by companies lacking people who are passionate and empathetic about their products? We call them missionaries of ownership and decentralize decision-making.
We have discovered that robust innovations (business, strategy, and management) are rooted in decentralized decision-making, ownerships that drive long-term thinking, and missionaries that build better products.
We strongly believe that if you want to build a successful company, you need to attract missionaries, not just managers, and empower them to make decisions independently, thereby granting them ownership.
We have been forged by Parimatch, a hugely successful and precedent-breaking entertainment company. Parimatch has grown exponentially over the last decade, overcoming all constraints, from organizational to legal ones.
Parimatch has become an unparalleled source of insight on customers, innovation, building products, and more.
JKR stands for Joker, a character, which depicts the most important wisdom embedded in our approach to investing in and building companies:
When we see ideas that have an unlimited upside - large size, high returns on capital, and can stand the test of time, we bet on it!
We don’t wait for a green light or hold off until we’ve gathered all the necessary information people often think they require to make decisions. We are ready to make risky bets!
We seek opportunities hidden in a world of constant flux and conventional truth, trying to seize the most exciting ones. We look beyond the obvious!
The way we achieve the risk-acceptance mentality is by acknowledging what decisions we should consider wholly and what we should spare useless details and execute.