OUR VISION: TO BECOME A LONG-TERM PARTNER TO FOUNDERS WHO DARE TO LIGHT THEIR INNER FUZE.
The ecosystem-based partnership approach is at the core of JKR. While one may prefer to build a business choosing a strict hierarchical structure, we invest in partnerships that create an added value and evolve into a resilient, self-developing ecosystem.
We believe that each one of us has an inner fuze waiting to be lit and one's growth depends on whether they dare to set it on fire.
We live by this concept because unless you constantly "blow yourself up" by taking on new challenges and put yourself forward, someone else will.
Regarding the time restrictions - we don't have any when we believe in the idea and commit to the partnership. Time is an ally for a good company and the enemy of a bad one.
We always wanted JKR to be a place where businesses come for guidance other than for funding to take them to the next level
FEEL THE JITTER
Or, as we call it, jimjams. If what you do doesn't feel like a challenge, then you are most likely stagnating. Trust the thrill to show you the way.
DON’T SETTLE FOR GOOD
Focus on the great. Good projects, ideas, and talents distract you from dedicating all your time and effort to improving the best ones. Don’t let the good be the enemy of the great!
TRUST YOUR GUT
Deep inside, one always knows the right answer. So listen to your inner voice before making a move.
BELIEVE IN A SIMPLE IDEA
Perseverance in nailing one simple idea after another always bears outstanding results. Solid ecosystems evolve from simple ideas.
BREAK THE WALLS
We believe that breaking the walls and changing the norm brings outstanding results. The idea has to be easy to comprehend but not simple to implement.
WAIT FOR THE RIGHT MOMENT
We believe that there is a right time for each idea. The idea has to be relevant to the changes taking place in technology, in the market, or in people's behaviour now. Now is what matters, and timing is everything.
We choose relationships before business because building trust with those who support you always brings maximum mutual benefit. First, build relationships, then companies.
CHOOSE SOUL PARTNERS
A partner can promise us the moon and the stars, but if we don't match on a personal level, we'll take a pass on that partnership.
BET ON PEOPLE
A great idea without the right leadership is a liability. When an idea fails, a strategy is off, a product is wrong – it is the team who rights the ship.
We believe that values are the core of a successful business. Here is how we treat our partners and expect them to treat us: