OUR VISION: TO BECOME A LONG-TERM PARTNER TO FOUNDERS WHO DARE TO LIGHT THEIR INNER FUZE.

The ecosystem-based partnership approach is at the core of JKR. While one may prefer to build a business choosing a strict hierarchical structure, we invest in partnerships that create an added value and evolve into a resilient, self-developing ecosystem.

We believe that each one of us has an inner fuze waiting to be lit and one's growth depends on whether they dare to set it on fire.

We live by this concept because unless you constantly "blow yourself up" by taking on new challenges and put yourself forward, someone else will.

Regarding the time restrictions - we don't have any when we believe in the idea and commit to the partnership. Time is an ally for a good company and the enemy of a bad one.

joker jkr

AS FOR OUR NAME, JKR STANDS FOR JOKER. A CARD THAT CAN COMPLETELY CHANGE THE COURSE OF THE GAME

PHILOSOPHY

We always wanted JKR to be a place where businesses come for guidance other than for funding to take them to the next level

FEEL THE JITTER

Or, as we call it, jimjams. If what you do doesn't feel like a challenge, then you are most likely stagnating. Trust the thrill to show you the way.

DON’T SETTLE FOR GOOD

Focus on the great. Good projects, ideas, and talents distract you from dedicating all your time and effort to improving the best ones. Don’t let the good be the enemy of the great!

TRUST YOUR GUT

Deep inside, one always knows the right answer. So listen to your inner voice before making a move.

BELIEVE IN A SIMPLE IDEA

Perseverance in nailing one simple idea after another always bears outstanding results. Solid ecosystems evolve from simple ideas.

BREAK THE WALLS

We believe that breaking the walls and changing the norm brings outstanding results. The idea has to be easy to comprehend but not simple to implement.

WAIT FOR THE RIGHT MOMENT

We believe that there is a right time for each idea. The idea has to be relevant to the changes taking place in technology, in the market, or in people's behaviour now. Now is what matters, and timing is everything.

BUILD RELATIONSHIPS

We choose relationships before business because building trust with those who support you always brings maximum mutual benefit. First, build relationships, then companies.

CHOOSE SOUL PARTNERS

A partner can promise us the moon and the stars, but if we don't match on a personal level, we'll take a pass on that partnership.

BET ON PEOPLE

A great idea without the right leadership is a liability. When an idea fails, a strategy is off, a product is wrong – it is the team who rights the ship.

OUR VALUES

OUR VALUES

We believe that values are the core of a successful business. Here is how we treat our partners and expect them to treat us:

1
BE DECENT.
There is no need to explain what it means to be a decent person, is there?

2
BE PASSIONATE.
We believe that passion is fundamental, not acquired. Therefore, we invest in businesses we are personally passionate about. We also expect the top management to be passionate about the vision and future of their companies from day one.

3
BE OPEN.
Your opinion will not always coincide with the opinion of others. But we choose to listen and hear each other, because the more points of view, the better the solution.

4
TAKE OWNERSHIP.
We believe that immersive leaders bring more results than assigned managers. This is why we encourage our investees to make their own decisions and take the responsibility that comes with them.

5
LEAD BY EXAMPLE.
You may force your team to obey, but you cannot force it to follow you. Inspire, not command.

Have a great idea?
+ PITCH US!